Stationery set to rule the high street!

Posted by National Stationery Week

NSW 2017 LOGO - writing matters - with sponsors


The organisers of National Stationery Week have today announced the launch of a retailer stationery display competition, which will see one lucky retailer (and three runners-up) winning hundreds of pounds-worth of stock courtesy of the sponsors of the 2017 campaign.


With stationery sales predicted to continue rising, National Stationery Week wanted to acknowledge and give something back to those retailers who spend time and effort creating fantastic, and tempting displays for the many ‘Stationery Addict’ supporters to enjoy and buy from!


All retailers will need to do is dress their stationery displays as creatively as possible with official point of sale materials to be in with a chance of winning products from some world-famous brands.


Photos of store displays are then to be sent to


With less than three months to go until National Stationery Week, the FREE POS kit has already been downloaded by retailers large and small participating in this year’s campaign, which even includes outlets as far afield as New Zealand and Australia.


Confirmed sponsors Sheaffer and Nu: Notebooks will contribute to the overall prize for the ‘Best Dressed Stationery Display’ which will be announced during the week of National Stationery Week from April 24 to 30.


Retailers wishing to get involved should register their company on the National Stationery Week website ( to receive a FREE POS kit to use.


Participating retailers will be asked to submit photos of their display by April 19 2017. These photos will be displayed on the National Stationery Week website and the general public, including the campaign’s 20,000 followers, will be asked to vote for their favourite display.


Last year, participating retailer Calliope Gifts in Dorking saw a 111% increase in its stationery sales during National Stationery Week, which continued above normal levels for over three months afterwards.


BENEFITS FOR RETAILERS include the use of an ‘Official Retailer National Stationery Week’ logo in all advertising and marketing, their logo in the list of participating retailers on the National Stationery Week website with a link to their website and much, much more.


To find out more details, visit or email

This press release was posted on Friday, March 24th, 2017.

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