STAEDTLER is one of the world’s leading manufacturers and suppliers of writing, colouring and drawing instruments, as well as premium quality modelling and polymer clays, applying centuries of experience and expertise in the development of innovative stationery.
Today, STAEDTLER is Europe’s largest manufacturer of wood-cased pencils, offering a comprehensive range of stationery for school, home and work. Many of these products are internationally recognised classics, such as the Noris HB pencil, the Mars eraser and Lumocolor markers.
Quality and innovation are at the heart of the STAEDTLER brand and as a result, the company’s product range is continually expanding to include a plethora of exciting products to entice people of all ages. From children exploring the world of drawing and writing for the first time, to adults who are creative novices or experienced artists looking to try new techniques.
Happy birthday, Noris! STAEDTLER UK celebrates 120 years of a classic
STAEDTLER UK is celebrating 120 years of the company’s iconic Noris brand and its products, including the market leading yellow and black striped Noris pencil which is widely used in schools across the UK and known across the world.
Named after historic names assigned to its hometown of Nuremberg, the Noris brand was signed up for registration on 1st April 1901 and then was officially registered later that year on 10th September 1901. Today, the Noris graphite pencil is particularly famous worldwide. Since 1955, it has been characterised by the distinctive yellow and black stripes and the dipped cap at the end of the shaft with its unusual white crown.
By providing retailers with a suite of digital marketing tools and in-store promotional materials, and connecting with customers through social media, STAEDTLER is encouraging everyone to join the party and celebrate 120 years of a classic.
This year, STAEDTLER also introduced a limited edition Noris birthday pencil set that includes the classic yellow and black striped Noris graphite pencil and a brand new Noris sharpener in a matching yellow and black design.
Philip Wesolowski, Managing Director at STAEDTLER UK, says: “Anyone today who hears the word “pencil” and thinks of yellow and black stripes has our Noris brand in mind. We are extremely proud of our well-established reputation of providing high quality Noris pencils that are used by school children across the UK and are thoroughly enjoying celebrating Noris with our customers this year.”
In this birthday year, STAEDTLER is celebrating its extensive Noris school range, which, as well as graphite pencils, includes coloured pencils, fibre-tip pens, paints, crayons, compasses and accessories.
STAEDTLER will be celebrating the Noris birthday on stand M630 at The Stationery Show this year where visitors will be able to join the party and enjoy limited edition party bags and a very unique birthday cake.
Click below to find out more about the Noris brand and how STAEDTLER are celebrating.
Where will your Design Journey take you?
STAEDTLER firmly believes that everyone is inherently creative and curious and because getting creative makes us all that little bit happier, the Design Journey range was created to inspire you to begin your own creative journey.
A complete range of premium products for the hobby artist, the Design Journey range contains all the tools you need here to help you find your artistic path. The comprehensive range comprises products from sketching and colouring pencils to luminous acrylics and calligraphy markers, all designed to motivate beginners to start their own Design Journey and to encourage more advanced hobby artists to try new techniques.
Visit STAEDTLER at stand M630 to discover exciting new additions to the Design Journey range including metallic brush pens, sketching sets and watercolour brush pen sets.