As National Stationery Week grabbed national headlines over the weekend, Monday morning proved a successful start to the week as the annual campaign trended three times in the first hour of the opening day.
The hashtags #NationalStationeryWeek, #natstatweek and #writingmatters occupied first, second and third place in the top UK trends.
Boasting over 2,600 tweets between them on the opening day of the campaign, stationery addicts helped spread the love for pens, pencils, rulers and more – proving that the art of handwriting is still appreciated throughout the country.
With another six days on the Seven Days of Stationery, it is expected that further hashtags will trend whilst the current trio cement their places as the most popular UK topics.
It’s not only been on Twitter where people have shared their love for stationery; the success of National Stationery Week has spread to both Facebook and Instagram, with the later seeing over 2,000 uses of the hashtag #NationalStationeryWeek in the last week alone.
Although the campaign has already started, there are still ways retailers and manufacturers can get involved in the campaign including:
- Signing up as a participating retailer
- Tagging @natstatweek into posts on Twitter and Instagram
- Using the Seven Days of Stationery in stores and online
- Displaying the National Stationery Week logo on digital platforms
National Stationery Week runs from 29 April – 5 May and is sponsored by Derwent, Ryman, Paperchase and Marple Stationery Supplies.