National Stationery Week is proud to announce its support for #StationeryShopSaturday, which will inhabit the sixth place on the Seven Days of Stationery.
Spearheaded by long-time campaign supporter Marple Stationery Supplies, the day will encourage stationery addicts to visit their local store.
Following the announcement, retailers have already come forward in their droves to throw their weight behind the campaign.
Whilst retailers will be encouraged to come up with sales, competitions and offers, consumers will be encouraged to share their purchases with the National Stationery Week team.
Sarah Laker, owner of Marple Stationery Supplies, said: “High street stores are always looking for initiatives to increase footfall and sales – especially during a difficult period for British retail. National Stationery Week is the ideal campaign for retailers to do just that.
“Stationery Shop Saturday will see retailers across the world join us in celebrating bricks and mortar stores. Plus, there’s no better time for consumers to partake in some retail therapy than the Saturday of National Stationery Week!”
Retailers can get involved with National Stationery Week by signing up as a participating retailer at www.nationalstationeryweek.com/retailer-sign-up/
National Stationery Week starts on April 29 and runs until May 5.