What is National Stationery Week?
National Stationery Week is a celebration of all things stationery! From a humble notepad to a swish fountain pen, stationery in all its forms and uses encourages people to communicate, design, plan, organise and record their lives in way which is truly personal and individual. Now in its seventh year, it is organised by the London Stationery Show, the UK’s only stationery trade show and includes the ‘Writing matters’ campaign.
The 2017 event reached tens of millions of consumers and stationery fans, and generated many pages of media coverage as well as massive levels of engagement on social media – a great reminder to everyone that, apart from your DNA, your handwriting (and choice of notepad) is truly your own!
What are the aims of National Stationery Week?
- To get stationery lovers talking about and sharing details of their stationery and what they use it for, plus the products, brands and retailers they like and can recommend
- To promote the importance of hand writing and encourage people to keep writing
- To get more people spelling stationery with an “E”!
It is supported by an extensive PR and social media campaign using the hashtags #natstatweek #writingmatters and a fun theme for each day!
Why does #writingmatter?
The power of the written word cannot be overestimated.
From documents that have shaped history and survived to enlighten generations about the past, to love letters and cards which are cherished for decades, educational projects and even documents that help us in our day-to-day lives, handwriting is a skill that sets us up for life.
While smart phones and computers have transformed everyday living, they will never replace the beauty of the written word in conveying a message – and results of a YouGov survey in 2016 revealed that the majority of Brits agree that handwriting remains as important as ever. It isn’t a question of one or the other.
More than two thirds of people surveyed (68%) agreed that handwriting remains a very important tool, and 92% that it is very or fairly important while 97% agree that it is important to teach handwriting to school children and – while 34% of people admitted they will use text messages or emails to send ‘thank you’ notes this year – 47% said they would still send one by hand.
The survey found that almost a third (29%) had sent a handwritten letter or note in the previous month.